Madonna’s new music video for ‘Give Me All Your Luvin,’ the song she’ll debut at her Super Bowl halftime performance.
The Martin Solveig-produced track also features rappers Nicki Minaj and M.I.A., who both make pretty minimal appearances in the clip below. We’ll reserve our final judgment for when the entire video is released, but for some reason this clip recalls an Old Navy or Kohl’s commercial. Perhaps it’s that Madge keeps slipping in and out of jackets.
Also confusing is the scenery, which appears to be a suburban street filled with football players and taxi cabs sawed in half. The lyrics do demand that we “step into [Madonna's] world,” so we’ll just go with it.
Madonna, for one, seems excited for the weekend’s performance. The singer even brought out some salsa dancing at a press conference on Thursday when she was asked to comment on Giants team member Victor Cruz’s unique postgame celebrations.
What do you think of the clip — does it make you want to hear the rest of the track or hit the mute button this Sunday?
