Nailed it. That’s what I thought as soon as I saw the image below from MediaPlant’s report sponsored by Microsoft, Dollars, Bits, and Atoms: A Roadmap to the Future of Marketing.
It’s a well-thought out and practical look at how technology is
evolving to enable more effective marketing strategies. One diagram
stood out as we’ve been assisting companies develop their online
marketing strategies so I’ve included it below.
Marketing is in a state of transition, driven by changes in technology, demographics, and society. This map visualizes trends identified by industry leaders and experts, showing relationships between technologies and marketing tactics, and where the industry is headed.
I didn’t want to share too much – be sure to read through the entire collection of reports at MediaPlant. MediaPlant is a communications firm specializing in B2B marketing, strategy, and technical development. Author Rob Salkowitz
is an internationally recognized author and expert in entrepreneurship,
innovation, and the disruptive effects of technology on business. Be
sure to read this report and others at MediaPlant.
